Blue Apron’s applications publish event data to Kafka-approximately 140 million events per day-and data is then streamed into Google BigQuery, which performs lightning-fast queries on both streamed and static data. Looker takes full advantage of the power of Google BigQuery, making it easy to build a data exploration platform.

When you’re making business decisions about a customer’s dinner, speed matters. To meet these criteria and make data meaningful and intuitive to its managers, one of the tools Blue Apron relies on is Looker, an analytics platform that lets business users explore data and ask sophisticated questions using familiar terms. Most importantly, meal kits must be delivered to the customer fresh and on time. Orders must be packed efficiently and in exactly the right proportions. Ingredients for the meal kits must be sourced at the right time, quality, and price. Blue Apron also offers a monthly wine subscription service and a la carte culinary tools and products through its marketplace. As a pioneer in the category, Blue Apron helps its customers create incredible home cooking experiences by sending culinary-driven recipes with high-quality ingredients and step-by-step instructions straight to customers’ doors. The popularity of meal kit delivery services has surged in recent years as consumer attitudes toward home cooking and grocery shopping have shifted. Save money with our transparent approach to pricing Rapid Assessment & Migration Program (RAMP)

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