On top of that, a Facebook post’s half-life is considerably shorter than a pin’s. Plus, 63% of millennial users use Pinterest to discover new brands and products to try. So although Pinterest doesn’t have the same reach as other platforms, 93% of users use it to plan what they buy. When considering which platform you want to use for your next ad campaign, a survey by Cowen and Company found that shopping is the second most popular activity on Pinterest. Facebook Ads: Which platform should I use? Although there are many male and non-binary Pinners, over 44% of Pinterest’s advertising audience comprises women between the ages of 25 and 44, a crucial demographic for many companies. That number exceeds the number of people who live in the United States. The number of active monthly users has increased from over 250 million in 2019 to 444 million. Year after year, Pinterest grows more popular. That’s a lot!īut who exactly are these Pinterest users? Pinterest advertising typically provides a 2x more significant return on ad spend and a 2.3x lower cost per conversion than other social media platforms. They increase the feeling of discovery.īecause Pinners are shopping-focused, they are more likely than users of any other site to find advertising appealing. And since Pinterest advertising doesn’t interfere, they naturally fit into that. Users of Pinterest desire to find new businesses, products, and initiatives. Unlike other social media sites like Facebook, where you go to stalk your ex, oh, check what’s up with your pals, users go there to find new ideas and inspiration.

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Are Pinterest ads available to everyone?.What are the benefits of Pinterest advertising?.